To celebrate Super Bowl LIII, hosted in Atlanta, Skylight converted The Goat Farm Art Center, a historic 19th century cotton gin factory, into the performance venue for ‘Rolling Stone Live: Atlanta.’ With music performances from Atlanta’s biggest talents including, Young Thug and Lil Keed, as well as Ludacris, Gunna, Megan Thee Stallion, and DJ Questlove, the event unified the historical significance of the venue and cultural connection to Atlanta.

 

RESULTS

  • Editorial coverage of Rolling Stone Live resulted in 574 Million media impressions across local, national, and global publication titles

  • The Goat Farm Arts Center was introduced as a premier event venue to a global audience

  • Over 1,500 key guests including musicians, celebrities, C-level executives, tastemakers, and innovators visited the Goat Farm Arts Center