Skylight discovered and managed a perfect setting for Monse’s athletics-themed collection by converting the private basketball court in a brand new luxury residential development, The Eugene,  into a runway show environment. Skylight extracted maximum marketing and exposure value for The Eugene developer, Brookfield Properties, by leveraging content opportunities and negotiating for inclusion of the location name in all press and social media from the event, thereby aligning the event with the launch of the building’s major leasing efforts.

 

RESULTS

  • Skylight brought over 500 influencers, celebrities, and high-net-worth individuals into The Eugene luxury residential development for the Monse runway show – attendees who fit the demographic for which Eugene apartments are positioned.

  • The Monse show achieved 210 million global impressions for The Eugene, worth $1.5 million in equivalent ad value.