Skylight partnered with Forest City to bring global exposure to Roosevelt Island’s Cornell Tech, Michael Bloomberg’s response to Silicon Valley, with a goal to become the epicenter of NYC innovation. Skylight engaged a variety of projects, including Al Gore’s 24 Hours of Climate Reality broadcast, and a series of STEM education initiatives hosted by Randi Zuckerberg, to bring mission-aligned programming and foot traffic to the new site. 

 

RESULTS

  • Al Gore’s Climate Reality Broadcast featured Cornell Tech as a leader in sustainability and reached 39M online viewers in 223 countries who logged 2.9M+ hours of viewing time and generated over 500M social media impressions.

  • Randi Zuckerberg’s Sue’s Tech Kitchen initiative engaged the local Roosevelt Island community’s kids and families