Skylight elevated the profile of a languishing government project that had been dormant for 10 years, while invigorating the Midtown neighborhood in the process. While monetizing the spaces in transition, Skylight generated global press by bringing iconic events – like recurring Nike activations and several seasons of New York Fashion Week – to Moynihan Station, which celebrated building details across global marketing campaigns.

 

 RESULTS

  • Leveraged building inscription, history & identity in events, global campaigns, and enduring content & media

  • Over the course of Skylight’s engagement, events generated annual revenues of $6M and media impressions worth $163B

  • These creative, high-profile activations with Fortune 500 companies and their audiences proved use to development community, and accelerated advancement of the project.