Skylight rebranded St. John’s Terminal,  a storage facility, as Skylight Clarkson Sq and made it shorthand for cool and sophistication by activating it with innovative brands such as Nike, Proenza Schouler, Spotify, Comme des Garcons, Netflix, Justin Timberlake, and making it the home of New York Fashion Week. As a result of this rebranding, Google Home selected Skylight Clarkson Sq to be featured as the premier destination in their ad campaign in Vogue’s prestigious September issue, their 125th anniversary edition.

 

RESULTS

  • Skylight’s brand recognized for its legacy of experiences across luxury, fashion, and innovation and reached Vogue readership of 14 million; equivalent ad value of $270K

  • In 2018, Google announced that it will expand its New York headquarters to the offices in development at St. John’s Terminal