THE BRIDGE AT CORNELL TECH
Climate Reality Project x Stem Education – Roosevelt Island, NY
Skylight partnered with Forest City to bring global exposure to Roosevelt Island’s Cornell Tech, Michael Bloomberg’s response to Silicon Valley, with a goal to become the epicenter of NYC innovation. Skylight engaged a variety of projects, including Al Gore’s 24 Hours of Climate Reality broadcast, and a series of STEM education initiatives hosted by Randi Zuckerberg, to bring mission-aligned programming and foot traffic to the new site.
Al Gore’s Climate Reality Broadcast featured Cornell Tech as a leader in sustainability and reached 39M online viewers in 223 countries who logged 2.9M+ hours of viewing time and generated over 500M social media impressions.
Randi Zuckerberg’s Sue’s Tech Kitchen initiative engaged the local Roosevelt Island community’s kids and families
Love, Bleecker Neighborhood Revitalization – New York, NY
Skylight launched Love, Bleecker, to redefine the iconic street as a place of discovery and an incubator for the future of retail through a residency program for an urban collective of emerging artists, designers, and wellness savants along the west corridor of Bleecker Street. Strategic partnerships between artists and innovative brands, and programming concepts grounded in an impactful narrative, created a strong and authentic ecosystem referred to by the New York Times as “alive, and kicking, once again.”
National media recognition including New York Times feature
Over 330K visitors drawn to Bleecker Street during the first 3 months of the Love, Bleecker storefronts
Over 7K unique website visitors and 550K impressions on social media through digital content sharing in the first 3 months of store operations
Partnership with Department of Parks & Recreation – New York, NY
Skylight partnered with Friends of the High Line, the non-profit park operator, and navigated government entities such as the New York City Department of Parks & Recreation, to streamline venue operations while working towards common goals of generating significant revenue through events and programming. These efficiencies led to new revenue streams, while simultaneously ensuring public access to the park.
Executed 20+ massive productions over the course of several years, including fashion week runway shows, Vanity Fair gala, and product launches, all with zero impact to plantings and a positive response from community.
Hosted unbranded community events, including a workout series presented by Nike, each of which engaged community on the High Line and maintained public access to the park